Entain Creative Showcase

Entain Creative Showcase 2024 – Present

Here is a curated selection of work created for Entain, where bold ideas meet strategic storytelling. This showcase highlights a diverse range of creative outputs, from campaign concepts to digital design, each crafted to engage, inspire, and drive results in the dynamic world of entertainment and wagering. Every project reflects a commitment to innovation, brand clarity, and audience connection.

Entain Banner
Presentation Visual Template
Entain Hamumaru Business Cards
Entain T-Shirt Merch
Udemy Banner

Visual Style Guide

I created a visual style guide for Entain to ensure consistency across all brand touchpoints. It defined key elements like typography, colour, and layout, helping teams maintain a unified look while allowing creative flexibility.

Process:
I began by auditing existing brand assets, identifying inconsistencies, and gathering input from design and marketing teams. From there, I developed a flexible system of visual rules and templates, refining the guide through feedback and testing across different platforms.

Key learnings:

  • Clear visual systems enhance brand cohesion

  • Balance is key between consistency and creativity

  • Cross-team collaboration is essential for rollout

T-shirt Merch

I designed a series of bold and fun T-shirt merch for Entain, aimed at energising internal culture and representing the brand with personality. The designs balanced playful graphics with brand elements to create standout pieces that staff were excited to wear.

Process:
I explored themes that reflected Entain’s vibrant identity, sketching out concepts and experimenting with typography, colour, and illustration. After testing variations and gathering feedback, I finalised designs that felt both on-brand and visually striking.

Key learnings:

  • How to translate brand identity into wearable design

  • The impact of bold visuals in driving engagement

  • Iterating quickly based on feedback to refine outcomes

45 Series Visual Idenity

The 45 Series learning and development program was created with an engaging and structured visual identity that aligned with Entain Learning School’s branding. Developed independently, the series was designed to be visually clear, accessible, and adaptable across both digital and print formats.

Process:
Working independently, the visual system was designed to support learning through the use of vibrant colour, clear typography, and intuitive iconography. A modular layout approach was developed to ensure consistency and ease of navigation across all program materials.

Key learnings:

  • Designing for learning requires clarity, structure, and adaptability

  • Visual systems can enhance understanding and engagement

  • Independent development strengthens decision-making and creative ownership