Entain Creative Showcase
Entain Creative Showcase 2024 – Present
Here is a curated selection of work created for Entain, where bold ideas meet strategic storytelling. This showcase highlights a diverse range of creative outputs, from campaign concepts to digital design, each crafted to engage, inspire, and drive results in the dynamic world of entertainment and wagering. Every project reflects a commitment to innovation, brand clarity, and audience connection.
Discover More ↓
Visual Style Guide
I created a visual style guide for Entain to ensure consistency across all brand touchpoints. It defined key elements like typography, colour, and layout, helping teams maintain a unified look while allowing creative flexibility.
Process:
I began by auditing existing brand assets, identifying inconsistencies, and gathering input from design and marketing teams. From there, I developed a flexible system of visual rules and templates, refining the guide through feedback and testing across different platforms.
Key learnings:
Clear visual systems enhance brand cohesion
Balance is key between consistency and creativity
Cross-team collaboration is essential for rollout
T-shirt Merch
I designed a series of bold and fun T-shirt merch for Entain, aimed at energising internal culture and representing the brand with personality. The designs balanced playful graphics with brand elements to create standout pieces that staff were excited to wear.
Process:
I explored themes that reflected Entain’s vibrant identity, sketching out concepts and experimenting with typography, colour, and illustration. After testing variations and gathering feedback, I finalised designs that felt both on-brand and visually striking.
Key learnings:
How to translate brand identity into wearable design
The impact of bold visuals in driving engagement
Iterating quickly based on feedback to refine outcomes
