Doze Lighting System
Doze: A Rethink on Routine for Better Sleep – October 2022
40% of autistic people experience sleep difficulties, yet routine and environment can make a huge difference. Doze is a lighting system designed with red light exposure to create a calming, low-sensory atmosphere that supports winding down and building healthy bedtime habits.
Working with Sam Davison, we created the Doze Hub, Tile Lights, and companion app to guide users through pre-sleep tasks. This helps foster routine, predictability, and a sense of ownership—making bedtime a safer, more positive part of home life.
Doze Brand Identity
My role for this project was to design the brand identity for the product. Our aim for the brand is to create independence through routine forming and lighting to promote better sleep patterns. This has been reflected in the brand values.
Doze Brand Values:
Creating connections with family and users
Creating a brand that rewards our users for being independent.
Helping users create a routine that reduces stress and anxiety in their lives.
Helping the user have a good sleep at night.
The brand values have been used to create a visual identity system reflected in the app, posters, flyers, social media post, packaging and our website.